Helena Kaufman expands on controlling your social media by managing your comment space. . . . → Read More: Artisan Ally — Clean and Control Your Social Media Contact List (2 of 2)
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 Comments are closed  Artisan Ally  Artisan Ally, contacts, customers, facebook, Helena Kaufman, jewelry, Marketing, online, social media 
Kickstarter is a website which promises “A new way to fund and follow creativity.” Propose your idea, and if it passes a few sanity tests from the website’s founders, you have a project, it will be featured on the website, and you are given a limited time to raise money from everybody who comes by. . . . → Read More: What is Kickstarter? Comments are closed Findings and Facets designer, jewelry, kickstarter, Noah Beasley, pitch, rings, silversmith, William V. Burns, writing
By William V. Burns As a former sculptor and decades-ago jewelry hobbyist, I’ve looked for a low-impact way to get back into jewelry design. I set some fairly unrealistic goals hoping technology would catch up them. No casting or fabrication equipment needed No inventory required No up-front costs All of my work to be virtual and computer-based Easy purchase by myself or a customer worldwide I am pleased to say that the future is finally here. Shapeways.com has long offered 3-D printing of designs you submit online, for a reasonable price, and even allows you . . . → Read More: 3-D Silver Jewelry Design using Shapeways.com Comments are closed Findings and Facets designer, jewelry, kickstarter, Michiel Cornelissen, Noah Beasley, shapeways, silversmith, William V. Burns
by Helena Kaufman Part 1 – How to ‘talk’ to your readers If you accept that what works to attract and maintain a thriving business is a clear, well crafted message, then you appreciate that it must speak to your readers’ interests and resonate with them. It is about ‘them,’ not simply you, your offerings or passion for your art. If business communication is marketing, then sales is the conversion of your readers to buyers. Enter email. More than 75% of business today takes place in email. Given the volume YOU receive, you might wonder . . . → Read More: Quality Emails Support Marketing Success (1 of 2) Comments are closed Artisan Ally artisan, Artisan Ally, customers, Helena Kaufman, jewelry, Marketing
by Helena Kaufman Artisan Ally continues on the marketing theme with this series on how to start, manage, and keep up with the contacts and plan that help you build a profitable business from the beauty and love you create. Welcome back to Artisan Ally. Our previous series looked at some elements of your strategy for communications. In review, we came to understand that: • All communications relating to your business is essentially marketing • Marketing can be a direct outreach at events you attend as vendor or delegate • Marketing can be the . . . → Read More: Artisan Ally – Attract, Maintain, Resolve Comments are closed Artisan Ally artisan, Artisan Ally, customers, Helena Kaufman, jewelry, Marketing 
by Doug Krentzlin Jessica Burnett is a jewelry artisan whose particular specialty is designing chain jewelry. “My husband bought me a chainmaking kit for Christmas in 2004 and I was hooked immediately,” she says, “I had previously thought it was all about the gems, and much to my surprise, it turned out to be all about the metal. The tactile quality of chain remains one of the most seductive aspects of jewelry for me. For many months I researched how to make my own links, the equipment required, how the math works when it comes to choosing link sizing . . . → Read More: Jessica Burnett – Interview One comment - (Comments are closed) Findings and Facets artisan, chain, designer, Doug Krentzlin, Jessica Burnett, jewelry, loop-in-loop, Michael David Sturlin
by Helena Kaufman What you must do to boost your success rate: 1. Prior to the event decide on your goals. This reduces overwhelm and preserves your energy for what you feel you need to get. Is it new contacts, sales, information, joint ventures, negotiating something? Leave buffer time for unexpected opportunity. Picture your success according to your own definition. Contact people you want to meet – let them know you will be at the event, and where Announce or promote your intent to participate and attend Pack your product, samples and promotional materials as . . . → Read More: Artisan Ally – Meeting Your Market – Part 2 of 2
By Helena Kaufman It’s festival and conference time for artisans all over! Here’s how to make the most of it. Attending events, literally taking yourself and your work to market, is a time honoured and necessary step in succeeding. Today we’ll look at the benefits of going to market or meeting live and in person. In part two we’ll explore online and other avenues to extend your message and presence. Representing your work your work directly to customers, collectors, retail buyers or potential partners, depending on the purpose and design of the event, is a . . . → Read More: Artisan Ally – Meeting Your Market – Part 1 of 2
By Helena Kaufman It’s festival and conference time for artisans all over! Here’s how to make the most of it. Attending events, literally taking yourself and your work to market, is a time honoured and necessary step in succeeding. Today we’ll look at the benefits of going to market or meeting live and in person. In part two we’ll explore online and other avenues to extend your message and presence. Representing your work your work directly to customers, collectors, retail buyers or potential partners, depending on the purpose and design of the event, is a . . . → Read More: Artisan Ally – Who Will Buy This Wonderful Feeling? Comments are closed Artisan Ally artisan, Artisan Ally, customers, Helena Kaufman, jewelry, Marketing 
Burly Damascus Hunting Knife is Balanced and Beautiful ! Radharc Knives Designed by Michael H. Mara |
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