Helena Kaufman expands on controlling your social media by managing your comment space. . . . → Read More: Artisan Ally — Clean and Control Your Social Media Contact List (2 of 2)
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 Comments are closed  Artisan Ally  Artisan Ally, contacts, customers, facebook, Helena Kaufman, jewelry, Marketing, online, social media
by Helena Kaufman Clean and Control Your Social Media Contact List What draws people to the list you are growing? It could be your posts, or your comments on other people’s posts. You might have ‘liked’ or reposted someone else’s link and drawn the attention of people who check you out and decide to link up to you. We will, by the way, explore Linked In soon, but before we look at yet more content and places to post it, let’s do some spring tidying and cleaning. Inviting people to hang with you in social . . . → Read More: Artisan Ally — Clean and Control Your Social Media Contact List Comments are closed Artisan Ally Artisan Ally, contacts, customers, facebook, Helena Kaufman, Marketing, online, twitter
Helena Kaufman discusses social media and how to rally the influential behind you. . . . → Read More: Artisan Ally — Social Media Exposure by the Numbers Comments are closed Artisan Ally artisan, Artisan Ally, contacts, customers, Helena Kaufman, Marketing, social media
Helena Kaufman discusses Facebook and extending your brand . . . → Read More: Artisan Ally — Facebook Strategy Stretches Your Brand Comments are closed Artisan Ally artisan, Artisan Ally, contacts, customers, facebook, Helena Kaufman, Marketing, social media
by Helena Kaufman More about your Social Media Real Estate Logo and Website were the two words that began and ended the sign off action list in our last Artisan Ally day trip of the Facebook landscape. 1) Your logo as defined by Wikipedia: “A graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.” But you knew that! “Logos are either purely graphic (symbols/icons) or are composed of the name of the organization.” Wiki goes on to give examples like the PBS “everyman”, Mobil . . . → Read More: Artisan Ally — Facebook Location, Location, Connection Comments are closed Artisan Ally artisan, Artisan Ally, contacts, customers, facebook, Helena Kaufman, Marketing, online
by Helena Kaufman Expose your business. Make money. The formula has one key ingredient — content. Communicate your value well by ensuring that your promotions reach your market frequently, consistently, and in the right places. This next trio of Artisan Ally articles will help you deal with your content, find your advantage with online and offline media, and look at the progression of choices you have to apply your content (in ways you can afford) in terms of time and money to promote your craft, your product, or your service. Is this asking too much . . . → Read More: Artisan Ally: Content Creates Opportunity Comments are closed Artisan Ally Artisan Ally, contacts, customers, Helena Kaufman, Marketing, writing
by Helena Kaufman Appreciation and Acknowledgment Ups and Downs Create Contact Opportunities for Your Business Did you notice that Thank You was missing from the last installment of ‘Long Live the Letter?’ You’ve probably noticed how the all important ‘Thank You’ is generally ‘M.I.A.’ in our over-programmed busy-ness. Yet acknowledging gratitude for someone spending their time and money in our business is an opportunity to better the bond with our customers in a civil and profitable way. Appreciation is a two-way experience. From A for Apologies to O for . . . → Read More: Artisan Ally – Long Live the Letter Part 2 of 2 Comments are closed Artisan Ally Artisan Ally, customers, Helena Kaufman, letter, Marketing, writing
by Helena Kaufman In the marketing mix of ‘channels’ for your interaction with current and prospective clients, such as Emails, Ezines, web and fan pages are old fashioned letters. This active ‘outbound’ initiative has the advantage of being fresh as it is used much less by marketers. It often leaps over the ‘noise’ of all the electronic messages that bombard us all. It yields a traditional benefit and sets you and your message apart differently than in the rich and congested electronic media channels. How do you feel when you get a ‘real’ letter? Does . . . → Read More: Artisan Ally – Long Live the Letter Part 1 of 2
by Helena Kaufman Must you produce (yet another) E-zine? Oh yes! Your work deserves promotion, sales, and at the very least, exposure in YOUR words. The E-zine or electronic magazine keeps you in touch with your best, current, and prospective customers. Let’s reduce that overwhelm and consider it an extension of your email database, since you have set it up and already go into that box for communication, and then a qualitative expansion of your planned messages. Yes, it is a bit more ‘content rich’ but it’s a project that plugs into what you already . . . → Read More: Artisan Ally – Ezines Part 1 of 2 Comments are closed Artisan Ally Artisan Ally, contacts, content, customers, ezine, Helena Kaufman, Marketing
by Helena Kaufman Part 2 – 6 Top tips to ‘capitalize’ your content Understand the six (6) logical and repeating elements within email’s structure that you need to fill in at each mailing, and you will instantly save time, maximize your effort, reduce overwhelm and the urge to reinvent the wheel: 1. Subject Line Email’s most valuable real estate, gets your message opened. Use less than 10 words. Put the MOST important ones first. 2. Salutation and 1st Paragraph You have 1-3 seconds to hook readers. Follow their name with a point or offer most . . . → Read More: Quality Emails Support Marketing Success (2 of 2) Comments are closed Artisan Ally Artisan Ally, contacts, customers, Helena Kaufman, Marketing, writing |
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