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Artisan Ally: Creating Business Buzz with your Message

Helena Kaufman

by Helena Kaufman

Have you been producing messages for distribution to sell, inform and communicate? Your current raving fans and your prospects in development are waiting.

But where to share all this vital news?

If you’ve been building that database suggested in earlier Artisan Ally entries on marketing and communication, you’ve likely also noticed patterns on where ‘your people’ live. By this we mean where you are most likely to find them and the best channel in which they like to receive your messages.

The database is often referred to by marketers as ‘your list’. . . . → Read More: Artisan Ally: Creating Business Buzz with your Message

Artisan Ally: Taking Your Content to Market

Helena Kaufman

by Helena Kaufman

Sharing news to help sell your product has never been easier. Any small or boutique enterprise has all the same advantages and options as big budget, high volume business. The internet has made it so.

Is online marketing for you?

Sure it is! Internet and new promotional avenues are your marketing and money making miracle. The idea is not to be become that proverbial road kill on the information highway. You do this by checking in with the principles of proper messaging before you go shooting off into cyberspace, spending time and . . . → Read More: Artisan Ally: Taking Your Content to Market