November 2010
S M T W T F S
« Oct   Dec »
 123456
78910111213
14151617181920
21222324252627
282930  

Our FaceBook FanPage

Artisan Ally – Long Live the Letter Part 2 of 2

Posted by jib, on November 15th, 2010%
Helena Kaufman

by Helena Kaufman

Appreciation and Acknowledgment

Ups and Downs Create Contact Opportunities for Your Business

Did you notice that Thank You was missing from the last installment of  ‘Long Live the Letter?’

You’ve probably noticed how the all important ‘Thank You’ is generally ‘M.I.A.’ in our over-programmed busy-ness. Yet acknowledging gratitude for someone spending their time and money in our business is an opportunity to better the bond with our customers in a civil and profitable way. Appreciation is a two-way experience.

From A for Apologies to O for . . . → Read More: Artisan Ally – Long Live the Letter Part 2 of 2

Comments are closed   Artisan Ally   , , , , ,  

Artisan Ally – Long Live the Letter Part 1 of 2

Posted by jib, on November 6th, 2010%
Helena Kaufman

by Helena Kaufman

In the marketing mix of ‘channels’ for your interaction with current and prospective clients, such as Emails, Ezines, web and fan pages are old fashioned letters. This active ‘outbound’ initiative has the advantage of being fresh as it is used much less by marketers. It often leaps over the ‘noise’ of all the electronic messages that bombard us all. It yields a traditional benefit and sets you and your message apart differently than in the rich and congested electronic media channels.

How do you feel when you get a ‘real’ letter? Does . . . → Read More: Artisan Ally – Long Live the Letter Part 1 of 2

Comments are closed   Artisan Ally   , , , , ,