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Artisan Ally – Ezines Part 2 of 2

Helena Kaufman

by Helena Kaufman

Content for Your Direct to Customer Connection

Ezines bring your brand and customized message directly to the email boxes of interested new customers and your current collectors and buyers. Ideally, it is a timely, anticipated reminder of your presence, and hopefully of your progress and of what is new and of interest in your chosen area of design and production.

In your Ezine you get to expand awareness of your art, design, skill, and value in the very elements that originally interested them enough to allow a recurring and . . . → Read More: Artisan Ally – Ezines Part 2 of 2

Artisan Ally – Ezines Part 1 of 2

Helena Kaufman

by Helena Kaufman

Must you produce (yet another) E-zine?

Oh yes! Your work deserves promotion, sales, and at the very least, exposure in YOUR words.

The E-zine or electronic magazine keeps you in touch with your best, current, and prospective customers. Let’s reduce that overwhelm and consider it an extension of your email database, since you have set it up and already go into that box for communication, and then a qualitative expansion of  your planned messages. Yes, it is a bit more ‘content rich’ but it’s a project that plugs into what you already . . . → Read More: Artisan Ally – Ezines Part 1 of 2

What is Kickstarter?

Bill Burns

Kickstarter is a website which promises “A new way to fund and follow creativity.” Propose your idea, and if it passes a few sanity tests from the website’s founders, you have a project, it will be featured on the website, and you are given a limited time to raise money from everybody who comes by. . . . → Read More: What is Kickstarter?

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