by Helena Kaufman
Part 2 – 6 Top tips to ‘capitalize’ your content
Understand the six (6) logical and repeating elements within email’s structure that you need to fill in at each mailing, and you will instantly save time, maximize your effort, reduce overwhelm and the urge to reinvent the wheel:
1. Subject Line
Email’s most valuable real estate, gets your message opened. Use less than 10 words. Put the MOST important ones first.
2. Salutation and 1st Paragraph
You have 1-3 seconds to hook readers. Follow their name with a point or offer most . . . → Read More: Quality Emails Support Marketing Success (2 of 2)
My Favorite MacGuffin or Diamonds Are a Mystery Writer’s Best Friend Farewell, My Lovely
by Doug Krentzlin
MacGuffin (məˈɡʌfɪn) — Term coined by Alfred Hitchcock for the item in a mystery or thriller that the characters, especially the bad guys, are determined to obtain. Some of the most popular “MacGuffins” in mystery fiction are diamonds or rare gems, mainly because they are so valuable and their size make them easy to smuggle or conceal.
In Raymond Chandler’s mystery novel Farewell, My Lovely, the “MacGuffin” is a particularly expensive necklace of Fei Tsui jade. As effete gigolo Lindsey . . . → Read More: My Favorite MacGuffin: Farewell, My Lovely
By William V. Burns
As a former sculptor and decades-ago jewelry hobbyist, I’ve looked for a low-impact way to get back into jewelry design. I set some fairly unrealistic goals hoping technology would catch up them.
No casting or fabrication equipment needed No inventory required No up-front costs All of my work to be virtual and computer-based Easy purchase by myself or a customer worldwide
I am pleased to say that the future is finally here. Shapeways.com has long offered 3-D printing of designs you submit online, for a reasonable price, and even allows you . . . → Read More: 3-D Silver Jewelry Design using Shapeways.com
by Brad Severtson
I was checking my Facebook traffic this morning, knowing full well I intended to write about collecting jewelry, when my browsing led me to an interesting comment. One of my friends had posted a few pictures of the jewelry she and her partner create. The comment posted was, “Such Wonderful Stuffage.” The comment changed the direction of my thoughts.
It’s one thing when I refer to jewelry I’ve created as my stuff.
I do that occasionally because I’m very familiar with it. I might be tempted to be insulted if someone else . . . → Read More: Such Wonderful Stuffage