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Posted by jib, on August 29th, 2010% 
by Brad Severtson
I once had a young lady bring three engagement rings to my bench. She wanted me to design a pendant using all of the diamonds and her gold. Not such an unusual request. But the fact that none of the rings showed any wear was a bit perplexing. I began asking a few probing questions. Two of the rings represented broken engagements and the third a very short marriage. She referred to these rings as her collection. I pondered the emotional investment she had in her collection. With this piece perhaps, she . . . → Read More: Collecting Jewelry As Personal Expression
Posted by jib, on August 29th, 2010% 
by Helena Kaufman
Part 1 – How to ‘talk’ to your readers
If you accept that what works to attract and maintain a thriving business is a clear, well crafted message, then you appreciate that it must speak to your readers’ interests and resonate with them. It is about ‘them,’ not simply you, your offerings or passion for your art.
If business communication is marketing, then sales is the conversion of your readers to buyers.
Enter email.
More than 75% of business today takes place in email. Given the volume YOU receive, you might wonder . . . → Read More: Quality Emails Support Marketing Success (1 of 2)
Posted by jib, on August 21st, 2010% 
My Favorite MacGuffin or Diamonds Are a Mystery Writer’s Best Friend The Adventure of the Blue Carbuncle
by Doug Krentzlin
MacGuffin (məˈɡʌfɪn) — Term coined by Alfred Hitchcock for the item in a mystery or thriller that the characters, especially the bad guys, are determined to obtain. Some of the most popular “MacGuffins” in mystery fiction are diamonds or rare gems, mainly because they are so valuable and their size make them easy to smuggle or conceal.
Sir Arthur Conan Doyle’s The Adventure of the Blue Carbuncle
The blue carbuncle, the title object of this . . . → Read More: My Favorite MacGuffin: The Blue Carbuncle
Posted by jib, on August 14th, 2010%
by Helena Kaufman
Artisan Ally continues on the marketing theme with this series on how to start, manage, and keep up with the contacts and plan that help you build a profitable business from the beauty and love you create.
Welcome back to Artisan Ally. Our previous series looked at some elements of your strategy for communications. In review, we came to understand that:
• All communications relating to your business is essentially marketing
• Marketing can be a direct outreach at events you attend as vendor or delegate
• Marketing can be the . . . → Read More: Artisan Ally – Attract, Maintain, Resolve
Posted by jib, on August 8th, 2010% 
My Favorite MacGuffin or Diamonds Are a Mystery Writer’s Best Friend The Maltese Falcon
by Doug Krentzlin
MacGuffin (məˈɡʌfɪn) — Term coined by Alfred Hitchcock for the item in a mystery or thriller that the characters, especially the bad guys, are determined to obtain. Some of the most popular “MacGuffins” in mystery fiction are diamonds or rare gems, mainly because they are so valuable and their size make them easy to smuggle or conceal.
Dashiell Hammett’s The Maltese Falcon
Without a doubt, the single most famous MacGuffin in the history of mystery fiction . . . → Read More: My Favorite MacGuffin: The Maltese Falcon
Posted by jib, on August 6th, 2010%
by Helena Kaufman
Artisan Ally continues on the marketing theme with this three part series on how to start, begin to manage and keep up with the contacts and plan that help you build a profitable business from the beauty and love you create.
Are we agreed that having a means to communicate regularly with a healthy list of contacts is a good thing?
Increased visibility is one advantage of regular contact and here is more of what it does:
- Raises your credibility
- Elevates your expertise
- Makes you more memorable
- . . . → Read More: Artisan Ally – Convert Your Contacts into Customers – Part 3 of 3
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