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Artisan Ally – Convert Your Contacts into Customers – Part 2 of 3

Posted by jib, on July 24th, 2010%
Helena Kaufman

by Helena Kaufman

Artisan Ally continues on the marketing theme with this three part series on how to start, begin to manage and keep up with the contacts and plan that help you build a profitable business from the beauty and love you create.

So now you are thinking marketing and consciously noticing two types of information to reach out with:

What to say. How to get it out there.

We can categorize these batches of thoughts as content and strategy.

Does it feel too ‘salesy’ for you?

Not everyone . . . → Read More: Artisan Ally – Convert Your Contacts into Customers – Part 2 of 3

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Artisan Ally – Convert Your Contacts into Customers – Part 1 of 3

Posted by jib, on July 14th, 2010%
Helena Kaufman

by Helena Kaufman

Artisan Ally continues on the marketing theme with this three part series on how to start, begin to manage and keep up with the contacts and plan that help you build a profitable business from the beauty and love you create.

In our last communication we looked at the opportunities stemming from going out to meet your market, live and interactive, where you meet, greet and sell over the days and hours of an event. Your sales there come from existing customers and the new ones who discover you. Some might . . . → Read More: Artisan Ally – Convert Your Contacts into Customers – Part 1 of 3

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Jessica Burnett – Interview

Posted by jib, on July 4th, 2010%
Doug Krentzlin

by Doug Krentzlin

Jessica Burnett is a jewelry artisan whose particular specialty is designing chain jewelry. “My husband bought me a chainmaking kit for Christmas in 2004 and I was hooked immediately,” she says, “I had previously thought it was all about the gems, and much to my surprise, it turned out to be all about the metal. The tactile quality of chain remains one of the most seductive aspects of jewelry for me. For many months I researched how to make my own links, the equipment required, how the math works when it comes to choosing link sizing . . . → Read More: Jessica Burnett – Interview

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